SQUARE: DATZ DELI
COMMERCIAL

Square


In Queens, Datz Deli started as a small Guyanese family-owned shop, but one viral sensation—the Mac Patty—changed everything. Blending American comfort food with Guyanese tradition, the dish put Joshua Dat’s dream on the map: lifting his family out of poverty and building an empire where each relative could run their own store. But as he opens his third location in a high-stakes Times Square ghost kitchen, the weight of success threatens to crush him. With his entire family depending on him and the pressure to keep up with internet hype, Joshua struggles to balance ambition, family, and the fear of losing everything. Datz Deli is a story of food, sacrifice, and the unseen cost of turning a dream into a brand.


YEAR

2025

TEAM

Production Company: Poste Golden

Creative Director: Tim Finch

Director: Alex Donnelly

Producer: Hannah Welever, Casey Houlihan

Director of Photography: David Hughes Jr.

1st AC: Ronnie Gilmore

Gaffer: Steph Gaweda

Sound Mixer: Ed Bornstein

Editor: Jake Nokovic

2025