PABST BLUE RIBBON: PABST HARD COFFEE
COMMERCIAL

Pabst Blue Ribbon


“PBR Hard Coffee: Brewed for the Holidays” is a spirited series of video shorts that brings a bold new beverage into the festive spotlight. Each installment weaves together the edgy, invigorating character of PBR Hard Coffee with unique holiday narratives, transforming everyday celebrations into extraordinary experiences.


YEAR

2020

TEAM


Agency: Breakfast for Dinner

Production Company: Poste Golden

Art Director: Alex Wallbaum

Director: Alex Donnelly

Director of Photography: David Hughes Jr.
2025